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What’s a Logo and Do I Need One?

graphic designer drawing logo concepts
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As a blogger and social influencer, I do a lot of networking within the blogging community.  When they find out I’m a graphic designer, the conversation almost always becomes about logos and branding. Is it important? Can I create a logo myself or should I hire someone? What is branding? Do I really need to spend the money if I’m just a blogger?
I realized that because of my profession, I am able to look at things from both perspectives, as a graphic designer and a blog reader.

What is a logo?

A Logo is a symbol, text or combination of both that is used by organizations so that they can be easily recognized.  Logos are extremely important to businesses of all sizes.

Do I need a logo?

Well, let’s start with another question.  The first question I always ask is “Are you serious about your business?” If you are, then the answer is yes.

Do I need to spend a fortune for a logo?

Absolutely not. There are so many graphic designers out there and each one charges a different rate.  No matter what your budget is, there is a graphic designer out there for you.  I’ve seen logos offered as low as $25 and upwards of $5,000+.  Now, with that being said, I should warn you that just because someone calls themselves a graphic designer, doesn’t mean that they have the experience and the knowledge to create a file that you will be able to use, so please make sure if you are hiring someone, you are hiring a professional! There is a lot of truth in the saying “you get what you pay for.”

Why do I need a logo?

Here is where I am going to give you both perspectives…
GRAPHIC DESIGNER: As a graphic designer, I believe that having a professionally made logo is one of the most important things you should invest in, when you first start your new venture.  You want to show people that you are serious about your business. I’ve seen so many people throw together something quickly in Word or Paint and call it a logo. How are your clients/readers perceiving you as a business when the symbol or your business was something you just “threw together?” Look at other bloggers that are similar to yours. See what you’re competing against and make sure that your logo and website stand out!

READER: I spend time reading blogs on a pretty regular basis. I love supporting the blogger community and the best way to do that is to give them views, likes and shares.  When I discover a new blog, I immediately check out their website. Do they have a professional looking website? Does their blog look like it’s just a hobby or does it appear professional? Believe it or not, that makes a difference.  When I get invested in a blog, I want to feel like I can trust the writer. Think about it. If you find a blog that is partially put together, has no logo, no real value, etc.  How confident are you that they are giving you information that is helpful to you?

I look for a logo, because believe it or not, a professionally made logo tells me that they are working hard to turn their blog into a success. They are doing this to pay their bills, to pay for their children’s extra curricular activities and maybe even to afford to take a family vacation.  Those are the blogs I choose to follow and read often, because I know they will take pride in their business.

What is my first step?

Research! Check out 3-5 different graphic designers. Look at their style. Ask for references. Ask to see their portfolio.  Make sure they are actually designing a logo for you and not just using clip art that any other business can also purchase and use. Does their style match with the vision you have for your business? Do their fees fit within your budget? If they do, then contact them and get a feel for their personality.  You want to make sure that the both of you can work well together and there won’t be any conflicts.  Find out what their turnaround time is and make sure you hold them to it! Use your intuition. You’ll know when the graphic designer is the right one for you.
Do you have questions about logos that I haven’t answered? Comment below!
Wondering if you need a logo for your business? Here is the opinion of a small business owner and graphic designer.




  • Scott

    My wife started a brick and mortar food business 11 years ago. She paid $200 for a logo. I thought she was nuts. 11 years+ she has a successful small business. That logo is still her logo and as paid for itself 100x easy. I guess she was more serious about her business then I was and she was right. Great post and right on the money!

    • The Super Blog Coach

      Thank you so much Scott! Branding your business is one of the best investments you can make in your business.

  • Telisha

    This is one thing I’ve struggled about if I should/should not do and I now know that I should. Thank you for giving the two different perspectives, I’m so thankful for you, you’re expertise and your willingness to help.

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