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Category: Social Media

There are a few ways to bring traffic to your blog. One of the most important and best ways is through your social media channels. I’m sharing all of the tips and tools you need to create and maintain your social channels.

hand holding a phone with instagram log in screen
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Social Media

Why Instagram Should Hire Customer Support Reps

by Heather Castillo on August 28, 2020
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Dear Instagram, I get it. It’s hard to hire people to service the 1 billion people using your platform. But because you have a BILLION people using your platform,…

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Social Media

How COVID-19 is Affecting Bloggers and Influencers

by Heather Castillo on June 24, 2020
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Unless you have been in an underground bunker for the last 3-4 months, you know that COVID-19 is a global pandemic that is affecting people in a way…

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how to update your instagram highlight images
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Social Media

How to Change Your Instagram Highlight Cover Image Easily

by Heather Castillo on February 28, 2020
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Have you ever been watching Instagram stories and then suddenly you come across one or more frames that are just a word or a random image? There’s no…

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Social Media

How Will Instagram Hiding Likes in the US Affect Influencers

by Heather Castillo on November 9, 2019
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You may have heard that Instagram hid the like counts in a number of countries (Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand) over the last 6 months. In the US, we have…

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Social Media

How to Effectively Use Hashtags on Instagram

by Heather Castillo on September 26, 2019
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When I reached out to other bloggers and influencers shortly after launching this site and asked them what they needed the most help with when it comes to…

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woman holding cell phone
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Social Media

Why You Shouldn’t Buy Likes (or Followers or Impressions) on Instagram

by Heather Castillo on August 28, 2019
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For influencers and bloggers, numbers matter. They matter A LOT! If a company sees an account with lots of followers, but very low engagement, they are probably going…

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instagram post about current algorithm issues
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Social Media

Make Instagram Great Again

by Heather Castillo on July 5, 2019
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It all started with a post on Instagram earlier this week. After all of the encouraging comments and DMs, I decided to elaborate on the recent issues we…

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how to create a pinnable pinterest image
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Social Media

How to Create the Perfect Sharable Pinterest Image

by Heather Castillo on July 6, 2018
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If you’ve used pinterest, you’ve probably seen a bunch of beautiful, pin-worthy images.  And if you haven’t used pinterest, well, are you living under a rock?! It’s those…

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instagram announces IGTV
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Social Media

Instagram Announces IGTV and We Can’t Wait!

by Heather Castillo on June 22, 2018
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On Wednesday, June 20, 2018, Instagram announced a new in-app experience large enough to compete with YouTube and Snapchat and we couldn’t be more excited about it!  While…

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